Nokia Prepared to Make Cheap Price SmartPhones to Compete with Android
Finnish mobile phone company, Nokia, realize that they have lagged far enough from its competitors, Google Android and Apple with its iPhone.
To catch up, one of Nokia strategies to boost sales is released and feature phone and smartphone Windows Phone with cheap price.
Said a statement from Nokia that summarized in annual report released on Thursday (08/03/2012)
By pursuing this segment of middle class means that Nokia will be dealing directly with Android phones are priced cheaply. And market segment volume feature phone and smartphone is indeed very large cheap.
Mobile phones with Android operating system are already stormed smartphone market in recent years. In last quarter of 2011, more than 50 percent of all smartphones sold is recorded using Google operating system.
Nokia decided to use Windows Phone as an operating system for its smartphone products. Sales of Nokia phones with Windows Phone this was not as expected because price is expensive.
Therefore, in event MWC 2012 in Barcelona last month, Nokia released Nokia Lumia 610 with Windows mobile phone.