Windows 8 Is The Reason Why People Buy ultrabook
In 2012 it will be a “year” Ultrabook, a new subcategory of portable computer (laptop). Intel, the company that introduced the Ultrabook, targeting Ultrabook will reap 40% of laptop market share at the end of 2012.
According to Sales Director Brata Rafly Intel, optimism is based on the target of several factors. First, one would need a laptop with a slim design, lightweight, yet equipped with qualified specifications.
The first factor was going to encourage computer manufacturers to produce more as Ultrabook. This is the second factor that makes Intel upbeat. “Until the end of 2012, predicted there will be 60 models Ultrabook from various vendors,” said Brata on Tuesday (21/02/2012).
With this, the competition among manufacturers Ultrabook getting stronger, so the price is more competitive. In the United States alone, Ultrabook manufacturers such as Acer, Lenovo and HP, have lowered their prices Ultrabook by 21 to 25 percent.
The last factor, the arrival of Microsoft’s newest operating system, Windows 8, which will be the new trend of how someone using a computer. The momentum of the launch of Windows 8 is predicted to drive sales Ultrabook.
In addition, Brata explains, Intel has designed a unique marketing ploy to popularize Ultrabook. Fronted vocal group Black Eyed Peas, ie, Will.i.am, who currently serves as Director of Creative Innovation at Intel, will take a path through music.
“This marketing strategy called Project Ultrabook. Will.i.am will be a Disc Jockey (DJ) is supported by the ability to accommodate Ultrabook musical activity,” said Brata.
Nevertheless, Ultrabook would be faced with the toughest rival MacBook Air from Apple. In 2012, Apple reportedly is developing a MacBook Air with a screen resolution of 2880 x 1800 pixels, and with Thunderbolt technology, which enables multimedia data transfer faster.
AMD processor manufacturers also are designing Ultrathin, which will enliven the market thin and light laptop. Moreover, AMD promises a cheaper price, the price range of $ 500. Relatively low prices are a gap for AMD to steal Intel’s target market.